Pabst Blue Ribbon has created an impressive marketing stunt, but they missed a BIG opportunity to include their fans. To celebrate America’s birthday, the beer giant designed a ‘1,1776’ pack of their brew. That comes out to about 148 12 packs! As you can see in their video below, it fits nicely in the back of an American made pickup! But before you get too excited, they are not for sale. Pabst only had FOUR made, and they’re giving them away to four of their “partners” who will consume them with friends and then share it on social media. How exciting. Why on earth would Pabst not have given away at least ONE of the ‘1776’ packs of beer to a lucky fan?! Can you imagine seeing THAT delivered to your front door?
You’re welcome, America. pic.twitter.com/nq7dV6tXZW
— Pabst Blue Ribbon (@PabstBlueRibbon) June 29, 2021
(source PabstBlueRibbon via Twitter)
